Master of Arts in Media Cultures
媒體文化文學碩士

Award Title:
Master of Arts in Media Cultures
媒體文化文學碩士

(Combined mode, Non-UGC Funded)

Part I

Maximum Period of Study:
- 2.5 years (full-time)
- 5 years    (part-time/combined mode)

• develop the creative and intellectual competence required of future leaders of the media industry, as well as related professions in which knowledge of media history and methodologies for analyzing media texts and institutions are increasingly beneficial.
• nourish a critical and up-to-date understanding of contemporary issues in the media industry, an awareness of and sensitivity to the international nature of key issues, and a capacity to view developments in the media industry within a broader critical, historical, social, political and economic perspective.
• equip students with extensive knowledge of local and international developments in relevant areas of media practices, with an emphasis on cultivating skills in critical inquiry and analysis.
• provide to the local and regional media industry graduates who demonstrate a high level of originality and a commitment to the highest standards of professional ethics, and who are capable of taking on significant responsibilities and leadership roles in the industry.
• provide media-literate graduates to other relevant professions, such as primary and secondary teaching, arts and entertainment management and administration, journalism, and business consulting.
• provide a substantial postgraduate foundation for students who are interested in pursuing further study in MPhil and/or PhD programmes.

Programme Intended Learning Outcomes (PILOs)
Upon successful completion of this Programme, students should be able to:

1. Describe key methodological concepts from the fields of media and cultural studies.
2. Apply historical information and critical concepts from media and cultural studies to the analysis of contemporary media texts and institutions.
3. Differentiate among local, regional, and global media contexts, and synthesize critical analyses of the dynamic relationships among these contexts.
4. Communicate relevant ideas concerning both contemporary and historical media environments to a wide range of audiences, including industry, scholars, and the general public.
5. Describe and assess the aesthetic and technological relationship between traditional media forms and new media.
6. Explain and evaluate the connections between media industries and products of the digital era and those of earlier eras.
7. Recognize the parameters of substantial media studies research, and subsequently to imagine and formulate original research in both industrial and academic settings.

Part II         Programme of Study
(Based on the curriculum of the latest cohort. For detailed curriculum of respective cohorts, please refer to http://www.cityu.edu.hk/scm/program/courses.htm)

1.     Programme Core Courses: ( 9 credits)