No.

CILOs

Weighting (if applicable)

1.

define a business research problem and determine the information that is needed to address it

10%

2.

design a survey process; use appropriate survey methods and sampling procedures in a business research study (Ability)

20%

3.

conduct business research using online tools; demonstrate competence in using appropriate software (SPSS and Excel) in data collection and analysis

20%

4.

draw conclusions and recommendations that are appropriate and limited/relevant to the information contained in the research data

20%

5.

communicate and explain effectively research findings to the management

20%

6.

work and collaborate as effective team members in multi-disciplinary and cross-professional contexts, and adopt a leadership role when appropriate

10%

CILO No.

TLAs

Hours/week (if applicable)

1, 2, 4 & 5

1. Interactive Lectures

• Concepts, knowledge, survey research skills and problem solving skills relevant to conducting business survey research are introduced.
• Students work in groups to brainstorm and discuss the contents and structure of a questionnaire to be used in collecting information for the survey research project.
• Students conduct a pre-test on a designed questionnaire, and report back to class after brief discussions within small groups. The questionnaire will be evaluated critically and revised for final use.

3

2. SPSS Laboratories

Students learn and practice statistical computing skills for data organisation, data analysis and data presentation.

1, 2, 3, 4, 5 & 6

3. Group Project

Students work by collaborating in teams to specify survey objectives, indentify information needed, design questionnaires, collect raw data, and conduct data input, data compilation and data analysis. Furthermore, students present their findings in a written survey report as well as in an in-class presentation.

TLA 1

TLA 2

TLA 3

CILO 1

ü

ü

CILO 2

ü

ü

CILO 3

ü

ü

CILO 4

ü

ü

CILO 5

ü

ü

CILO 6

ü

CILO
No.

Types of Assessment Tasks (ATs)

Assessment Details

Weighting (if applicable)

1, 2, 4 & 5

1. Written Examination

The exam is designed to assess students’ professional knowledge and ability in applying survey research techniques to solve business problems

50%

1, 2, 3, 4, 5 & 6

2. Group Project and Presentation

Students work together in groups of 5 to 6, to complete a survey research project for a local establishment, such as TVB, ATV, Optical 88, SONY, etc. Assessments/Evaluations are carried out at various stages of the survey research, including the design of the questionnaire, data collection, project presentation and project report. Students have to provide recommendations to address the research problems, justified by the data collected, in relation to the business project at hand.

50%

AT 1

AT 2

CILO 1

ü

ü

CILO 2

ü

ü

CILO 3

ü

CILO 4

ü

ü

CILO 5

ü

ü

CILO 6

ü

Letter Grade

Grade Point

Grade definitions

A+
A
A-

4.3
4.0
3.7

Excellent:

Strong evidence of original thinking; good organization, capacity to analyse and synthesize; superior grasp of subject matter; evidence of extensive knowledge base.

B+
B
B-

3.3
3.0
2.7

Good:

Evidence of grasp of subject, some evidence of critical capacity and analytic ability; reasonable understanding issues; evidence of familiarity with literature.

C+
C
C-

2.3
2.0
1.7

Adequate:

Some evidence of understanding the subject; ability to develop solutions to simple problems.

D

1.0

Marginal:

Sufficient familiarity with the subject matter to enable the student to progress without repeating the course.

F

0.0

Failure

Little evidence of familiarity with the subject matter; weakness in critical and analytic skills; limited or irrelevant use of literature.

Letter Grade

Grade Point

Grade definitions

A+
A
A-

4.3
4.0
3.7

Excellent:

Strong evidence of original thinking; good organization, superior grasp of subject matter; highly effective use of question structure and wordings.

B+
B
B-

3.3
3.0
2.7

Good:

Evidence of grasp of subject, reasonable understanding of issues; evidence of familiarity with literature; good use of question structure and wordings.

C+
C
C-

2.3
2.0
1.7

Adequate:

Some evidence of grasp of subject; reasonable understanding of issues; adequate command of the construction of questions.

D

1.0

Marginal:

Sufficient familiarity with the subject matter to enable the student to progress without repeating the design of questionnaire.

F

0.0

Failure

Little evidence of familiarity with the subject matter; a lot of errors in the construction of questionnaire.

Letter Grade

Grade Point

Grade definitions

A+
A
A-

4.3
4.0
3.7

Excellent:

Strong evidence of original thinking; good organization, capacity to analyse and synthesize; superior grasp of subject matter; evidence of extensive knowledge base and excellent presentation skills; highly effective use of sentence structure, and a high degree of creativity demonstrated

B+
B
B-

3.3
3.0
2.7

Good:

Evidence of grasp of subject, some evidence of critical capacity and analytic ability; reasonable understanding of issues; good use of language overall; coherent piece of writing.

C+
C
C-

2.3
2.0
1.7

Adequate:

Some evidence of grasp of subject; little evidence of critical capacity and analytic ability; reasonable understanding of issues and adequate command of the language and presentation skills.

D

1.0

Marginal:

Sufficient familiarity with the subject matter to enable the student to progress without repeating the project; few presentation skills and inadequate command of the language.

F

0.0

Failure

Little evidence of familiarity with the subject matter; weakness in critical and analytic skills; limited or irrelevant use of literature; poor presentation skills; poor use of the language.

Letter Grade

Grade Point

Grade definitions

A+
A
A-

4.3
4.0
3.7

Excellent:

Strong evidence of original thinking; good organization, capacity to analyse and synthesize; evidence of extensive knowledge base; highly effective use of the language, excellent presentation skills.

B+
B
B-

3.3
3.0
2.7

Good:

Evidence of grasp of subject, some evidence of critical capacity and analytic ability; reasonable understanding of issues; communicate fluently and accurately.

C+
C
C-

2.3
2.0
1.7

Adequate:

Some evidence of grasp of subject; little evidence of critical capacity and analytic ability; reasonable understanding of issues and adequate command of the language in terms of structure and vocabulary.

D

1.0

Marginal:

Sufficient familiarity with the subject matter to enable the student to progress without repeating the project; little presentation skills.

F

0.0

Failure

Little evidence of familiarity with the subject matter; weakness in critical and analytic skills; limited or irrelevant use of literature; poor use of the language or very difficult to follow.