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MKT4678 Market Intelligence of China Business
Part I (i) Familiarize students with China market information data; (ii) Provide for students practical data management techniques; and (iii) Develop students' ability to apply the techniques into China business environment. Course Intended Learning Outcomes (CILOs) No. CILOs Weighting 1. Interpret economic conditions with numerical approaches; 1 2. Acquire the practical knowledge of data analysis (such as data search, analysis, estimation and presentation); 2 3 Analyse macroeconomic issues in China and acquire a further intensive knowledge of the country’s economy; 3 4 Establish and assess simple forecasting models. 4 (1: Least Important; 2: Important; 3: More Important; 4: Most Important) Teaching and Learning Activities (TLAs) CILO No TLA1: Seminar TLA2: TLA3: Hours/week CILO 1 2 2 1 CILO 2 1 2 1 CILO 3 1 1 2 CILO 4 2 2 1 (1: Minor focus on the CILO; 2: Main focus on the CILO) CILO No AT1: Verbal Presentation AT2: Group Report / Assignment AT3: Mid-Term Test AT4: Written Examination CILO 1 2 1 1 1 CILO 2 1 1 2 2 CILO 3 1 2 1 2 CILO 4 1 1 2 2 (1: Minor focus on the CILO; 2: Main focus on the CILO) Regulation of the course Excellent Good Adequate Marginal 1. Prefect citation of data, examples and theories. 2. Active participation, enthusiastic discussion and excellent presentation. 3. Show excellent command of all aspects of the course, with the ability to describe the related topics. 1. Correct citation of data, examples and theories. 2. Active participation, enthusiastic discussion and good presentation. 3. Show good command of all aspects of the course, with the ability to describe the related topics. 1. Correct citation of data, examples and theories. 2. Participate into class and group discussions, and provide a fair presentation. 3. Show fair command of all aspects of the course, with the ability to describe the related topics. 1. No major mistake in citation of data, examples and theories. 2. Attend class and group discussions, and provide a presentation under average. 3. Show marginal command of all aspects of the course. Grading Criteria of Assessment Task 2: Group Report/Assignment Excellent Good Adequate Marginal 1. Superior grasp of subject matter with an extensive knowledge base. 2. Scientifically synthesize and analyse; and able to do some original thinking. 3. Show wonderful attitude of team work and cooperation. 4. Enthusiastic, contribute to team work proactively. 1. Profound grasp of subject matter with an appropriate knowledge base. 2. Scientifically synthesize and analyse. 3. Show good attitude of team work and cooperation. 4. Contribute to team work. 1. Grasp subject matter with an appropriate knowledge base. 2. Able to synthesize and analyse. 3. Demonstrate fair ability to raise question. 4. Show fair attitude of team work and cooperation. 1. Have a knowledge of subject matter. 2. Able to synthesize. 3. Demonstrate marginal ability to raise question. 4. Show minimum attitude of team work and cooperation. Grading Criteria of Assessment Task 3: Mid-Term Test Excellent Good Adequate Marginal 1. Superior grasp of subject matter. 2. A good capacity to synthesize and analyse. 3. Good literal and logical presentation. 4. Show excellent command of all aspects of the course, with the ability to describe current the related matters. 1. Profound grasp of subject matter. 2. A good capacity to synthesize and analyse. 3. Fair literal presentation. 4. Show good command of all aspects of the course, with the ability to describe current the related matters. 1. Student who is profiting from the university experience. 2. Understanding of subject matter. 3. Able to develop solutions to simple problems. 4. Show fair command of all aspects of the course. 1. Familiarity with subject matter to enable the student to progress without repeating the course. 2. Show command of some aspects of the course. Grading Criteria of Assessment Task 4: Written Examination Excellent Good Adequate Marginal 1. Superior grasp of subject matter. 2. A good capacity to synthesize and analyse. 3. Good literal and logical presentation. 4. Show excellent command of all aspects of the course, with the ability to describe current the related matters. 1. Profound grasp of subject matter. 2. A good capacity to synthesize and analyse. 3. Fair literal presentation. 4. Show good command of all aspects of the course, with the ability to describe current the related matters. 1. Student who is profiting from the university experience. 2. Understanding of subject matter. 3. Able to develop solutions to simple problems. 4. Show fair command of all aspects of the course. 1. Familiarity with subject matter to enable the student to progress without repeating the course. 2. Show command of some aspects of the course. Related Links
Department of Marketing |
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