MKT4678 Market Intelligence of China Business

Part I

Course Duration
: 1 Semester
Credit Units
: 3
Level
: B4
Medium of Instruction
: English
Prerequisites
:
FB2200 Management Sciences I

FB2400 Economics I
FB2401 Economics II
FB3600 China Business Workshop

Precursors
: Nil
Equivalent Courses
: Nil
Exclusive Courses
: Nil


Part II


Course Aims

(i)

Familiarize students with China market information data;

(ii)

Provide for students practical data management techniques; and

(iii)

Develop students' ability to apply the techniques into China business environment.

Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to
:

No.

CILOs

Weighting
(if applicable)

1.

Interpret economic conditions with numerical approaches;

1

2.

Acquire the practical knowledge of data analysis  (such as data search, analysis, estimation and presentation);

2

3

Analyse macroeconomic issues in China and acquire a further intensive knowledge of the country’s economy;

3

4

Establish and assess simple forecasting models.

4

(1: Least Important; 2: Important; 3: More Important; 4: Most Important)

Teaching and Learning Activities (TLAs)
(
Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course)


TLA1: Seminar

Theories
, analysis skills and China market conditions will be covered.

TLA2: Group Activities

Students form into small groups and participate group projects during
and after classes.

TLA3:
Presentation

To stimulate students’ interests in the learnt theories and concepts,
students are encouraged to provide a verbal presentation on the results of their discussion and research.

CILO No

TLA1: Seminar

TLA2:
Group Activities

TLA3:
Presentation

Hours/week
(if applicable)

CILO 1

2

2

1

 

CILO 2

1

2

1

 

CILO 3

1

1

2

 

CILO 4

2

2

1

 

(1: Minor focus on the CILO; 2: Main focus on the CILO)

Assessment Tasks/Activities

(Indicative of likely activities and tasks designed to
assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course)


AT1:
Verbal Presentation (25%)

Students are required to participate group or class discussion
s, Q&A, and individual verbal presentation to dynamic thinking.

AT
2: Group Report / Assignment (20%)

Each student is required to join a group of around 5 students. Each group
will submit a report, or instead, each student submits an individual assignment after a group discussion, on a selected topic.

AT
3: Mid-Term Test (25%)

Students
will sit for a two-hour written mid-term test on the related topics.

AT4: Written Examination (30%)
Students
will sit for a two-hour written examination on the related topics.

CILO No

AT1: Verbal Presentation

AT2: Group Report / Assignment

AT3: Mid-Term Test

AT4: Written Examination

CILO 1

2

1

1

1

CILO 2

1

1

2

2

CILO 3

1

2

1

2

CILO 4

1

1

2

2

(1: Minor focus on the CILO; 2: Main focus on the CILO)

Regulation of the course
Students fail to meet the attendance requirement of the Dept. of Marketing in the course may be failed.


Grading of Student Achievement:


Grading Criteria of Assessment Task 1: Verbal Presentation

Excellent
A+
  A  A

Good
B+  B  B

Adequate
C+  C  C

Marginal
D

1.       Prefect citation of data, examples and theories.

2.       Active participation, enthusiastic discussion and excellent presentation.

3.       Show excellent command of all aspects of the course, with the ability to describe the related topics.
 

1.       Correct citation of data, examples and theories.

2.       Active participation, enthusiastic discussion and good presentation.

3.       Show good command of all aspects of the course, with the ability to describe the related topics.

1.       Correct citation of data, examples and theories.

2.       Participate into class and group discussions, and provide a fair presentation.

3.       Show fair command of all aspects of the course, with the ability to describe the related topics.

1.       No major mistake in citation of data, examples and theories.

2.       Attend class and group discussions, and provide a presentation under average.

3.       Show marginal command of all aspects of the course.

Grading Criteria of Assessment Task 2: Group Report/Assignment

Excellent
A+  A  A–

Good
B+  B  B–

Adequate
C+  C  C–

Marginal
D

1.       Superior grasp of subject matter with an extensive knowledge base.

2.       Scientifically synthesize and analyse; and able to do some original thinking.

3.       Show wonderful attitude of team work and cooperation.

4.       Enthusiastic, contribute to team work proactively.
 

1.       Profound grasp of subject matter with an appropriate knowledge base.

2.       Scientifically synthesize and analyse.

3.       Show good attitude of team work and cooperation.

4.       Contribute to team work.

1.       Grasp subject matter with an appropriate knowledge base.

2.       Able to synthesize and analyse.

3.       Demonstrate fair ability to raise question.

4.       Show fair attitude of team work and cooperation.

1.       Have a knowledge of subject matter.

2.       Able to synthesize.

3.       Demonstrate marginal ability to raise question.

4.       Show minimum attitude of team work and cooperation.

 

Grading Criteria of Assessment Task 3: Mid-Term Test

Excellent
A+  A  A–

Good
B+  B  B–

Adequate
C+  C  C–

Marginal
D

1.       Superior grasp of subject matter.

2.       A good capacity to synthesize and analyse.

3.       Good literal and logical presentation.

4.       Show excellent command of all aspects of the course, with the ability to describe current the related matters.
 

1.       Profound grasp of subject matter. 

2.       A good capacity to synthesize and analyse.

3.       Fair literal presentation.

4.       Show good command of all aspects of the course, with the ability to describe current the related matters.

1.       Student who is profiting from the university experience. 

2.       Understanding of subject matter.

3.       Able to develop solutions to simple problems.

4.       Show fair command of all aspects of the course.

1.       Familiarity with subject matter to enable the student to progress without repeating the course.

2.       Show command of some aspects of the course.

Grading Criteria of Assessment Task 4: Written Examination

Excellent
A+  A  A–

Good
B+  B  B–

Adequate
C+  C  C–

Marginal
D

1.       Superior grasp of subject matter.

2.       A good capacity to synthesize and analyse.

3.       Good literal and logical presentation.

4.       Show excellent command of all aspects of the course, with the ability to describe current the related matters.
 

1.       Profound grasp of subject matter.

2.       A good capacity to synthesize and analyse.

3.       Fair literal presentation.

4.       Show good command of all aspects of the course, with the ability to describe current the related matters.

1.       Student who is profiting from the university experience.

2.       Understanding of subject matter.

3.       Able to develop solutions to simple problems.

4.       Show fair command of all aspects of the course.

1.       Familiarity with subject matter to enable the student to progress without repeating the course.

2.       Show command of some aspects of the course.


Part III

Keyword Syllabus

Our soil; Population and demography; GDP; Forecasting skills; Money supply.

Related Links
Department of Marketing