MGT3422 Product and Service Innovation Management

Part I

Course Duration : One Semester
Credit Units:3
Level: B3
Medium of Instruction:English
Prerequisite(s) :FB2300 / CB 2300 Management
Precursors(s) :Nil
Equivalent Course(s) :Nil
Exclusive Course(s) : Nil


Part II

Course Aims

This course aims:

1.1 Discover and understand the basic concepts in new product design and development.
1.2 Discover and assess the special requirements of developing new products as opposed to mature products.
1.3. Discover and assess market environments for new product opportunities, screen and select potential new product ideas.
1.4 Discover, plan, undertake and evaluate the demand for new product concepts.
1.5 Discover, develop, implement and evaluate a new product concept.
1.6 Discover, develop, present and defend a new product proposal in order to gain sponsorship from a Hong Kong company.

 

Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to:
No. CILOs Weighting (if applicable) 
1. Discuss the importance of developing new products and services 
2. Analyze, evaluate, and describe a basic process for innovating products and services  
3. Describe, evaluate, compare and contrast ways of screening new product and service ideas 
4. Explain and solve numerous challenges that today's organizations might face in evaluating their new product ideas 
5. Describe, evaluate, compare and contrast ways of the formation of new product/service development teams. 

Teaching and Learning Activities (TLAs)
(Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course)

Total Hours (group size) : Seminar 39 (40)
ILO No. TLAs Hours/week (if applicable)
CILO 1 Lectures about the details about the importance of new product development (NPD), case examples of developing services versus products 
CILO 2 Lectures about the details about the new product development (NPD) process, case examples of how the NPD process can be applied services versus products.  
CILO 3 Lectures about new product/service idea screening, case examples of new product/service screening, role plays requiring students to evaluate why to screen ideas and how to screen them  
CILO 4 Lectures about critical internal and external success factors, role plays requiring students to evaluate and compare and contrast critical success factors  
CILO 5 Lectures about new product development teams, case examples, role plays about forming a new product development team, being part of a team, managing conflicts and reaching a consensus.  


Assessment Tasks/Activities
(Indicative of likely activities and tasks designed to assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course)


ILO No. Type of Assessment Tasks/Activities Weighting (if applicable)
Remarks
CILO 1
  1. Final exam
  2. Individual reports and activities that require students to critically assess a new product development case
  3. Group project that require students to manage the components of the NPD process for a new product.
  4. Actively participating in class role plays outlined in TLAs above.
SEE BELOW  
CILO 2
  1. Final exam
  2. Individual reports and activities that require students to critically assess a new product development case
  3. Group project that require students to manage the components of the NPD process for a new product.
  4. Actively participating in class role plays outlined in TLAs above.
SEE BELOW
CILO 3
  1. Final exam
  2. Individual reports and activities that require students to critically assess a new product development case
  3. Group project that require students to manage the components of the NPD process for a new product.
  4. Actively participating in class role plays outlined in TLAs above.
SEE BELOW
CILO 4
  1. Final exam
  2. Individual reports and activities that require students to critically assess a new product development case
  3. Group project that require students to manage the components of the NPD process for a new product.
  4. Actively participating in class role plays outlined in TLAs above.
SEE BELOW
CILO 5
  1. Final exam
  2. Individual reports and activities that require students to critically assess a new product development case
  3. Group project that require students to manage the components of the NPD process for a new product.
  4. Actively participating in class role plays outlined in TLAs above.
SEE BELOW
 

 

  

Weighting of assessment components:

Individual Reports and activities25%
Final Exam 35%
Class Participation 10%
Final Project 30%
 ------
Total 100%

Grading of Student Achievement : Refer to Grading of Courses in the Academic Regulations (Attachment) and to the Explanatory Notes.

Part III

Keyword Syllabus:

The role of new products and services in firm performance. New product development processes. The role of customers in new product development. New product concept generation, screening and selection. Concept and Product Design and Testing. Marketing of new and high-technology products. Functional interaction in new product development. Developing new services. Learning and human resources management issues in new product management. Cross-cultural issues in management of new products.

Related Links
Department of Management