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LS12162 Communication Skills for Designers
Credit Units: 3
Level: A1
Medium of Instruction: English
Course Aims
The course aims to help students understand basic communication theories in organizations and the print media. It helps learners acquire techniques for improving design-related presenting and writing in English. In addition, it also focuses on enhancing learners’ confidence in reading, speaking and writing English in the workplace. Upon completing the course, students should be able to: develop and apply effective English reading and writing skills in order to identify and summarize key features and concepts in graphic design texts in English; apply communication theories to small group and organizational communication in the field of design; apply appropriate register, format and tone in formal business English correspondence; synthesize and apply written, spoken English and IT skills in the creation of an English communication product; and present design-related topics in English using appropriate linguistic, communication and IT skills.
Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to: perform with high competence and confidence as: (a) Professional communicators in English at the Associate Professional/Professional level in a range of positions; (b) Bachelor degree students at advanced standing; demonstrate specialized abilities in the use of English for professional and academic purposes; explore issues critically, generate inferences, and communicate them in appropriate, fluent and precise English to others; demonstrate a strong command of communication technology skills; synthesize from a broad knowledge base, including language, social, cultural and economic areas, to create new perspectives and communicate them in appropriate, fluent and precise English to others; and possess and apply strong generic skills, especially in interpersonal communication, quantitative and analytical skills, and the ability to learn how to learn.
Keyword Syllabus
Theories related to communication barriers; small group and organizational communication; effective reading, speaking and writing skills; media skills; client briefing; presentation of design concept (font, layout and format) and analysis of rhetorical features (such as symbolic representation, imagery, tone and style) in print media; editing and critiquing drafts; case studies.
Prerequisite(s): Nil
Precursors(s): Nil
Equivalent Course(s): Nil
Exclusive Course(s): Nil
Course Duration: One Semester
Teaching and Learning Activities (TLAs)
(Indicative of likely activities and tasks designed to facilitate students' achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course) Types of TLAs | Hours per week (if applicable) | a. Lecture (Design concepts and principles) | 1 hour | b. Tutorial (group discussions, simulations, meetings, presentations) | 2 hours |
Assessment Tasks/Activities
(Indicative of likely activities and tasks designed to assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course) Type of assessment tasks/activities | % | Remarks | i. Simulated business meeting | 20% | Group work with individual assessment | ii. Communication product critique | 25% | Individual | iii.. Communication product presentation | 20% | Group work with individual assessment | iv. Communication product | 25% | Group work | v. Participation | 10% | Individual |
Assessment Schedule Examination (%): 30% | Duration (Hrs): 2 | Coursework (%): 70% | Participation (%): Nil | Grading Mode: Standard (A+AA-…F) |
Related Links
Division of Language Studies
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