EN5610 Public Communication Campaign Management

Course Aims & Objectives:    Over the past two decades, digital information and communication networks have spread rapidly across the globe, bringing with them hopes for fundamental change in the dynamic of power and influence across a range of political, economic, and social dimensions. This course will take a close look at the possibilities, achievements, and failures of digital technology to decentralize and democratize. We will examine how new information and communication technologies are likely to affect the quality and impact of communication campaigns at the turn of the new millenium. Students are expected to learn this issue in a historical context, compare new media such as the Internet with other traditional media, and consider its international implications.   Units: 3 Level: P5   Medium of Instruction: English Keyword Syllabus: Digital democracy, information and communication technologies, digital communication networks, electronic democracy, Internet architecture, political economy, e-government, cyber-campaigns, universal access, intellectual property  Teaching Pattern: Duration of course: 1 semester Current mix of lecture/tutorial/laboratory, other: 2-hour lecture, 1-hour tutorial Assessment Pattern: Examination duration: Nil Percentage distribution of marks for coursework, examination, other: 100% Coursework Grading pattern: Standard (A+AA- ... F) Pre-requisite(s): Nil Pre-cursor(s): Nil Equivalent Course(s): Nil