EF3440A Microeconomics for Business Strategy

Part I

Course Duration: 1 semester
Credit Units: 3
Level: B3
Medium of Instruction: English
Prerequisites: Nil
Precursors: Nil
Equivalent Courses:
EF3440 Microeconomics for Business Strategy
EF3442 Intermediate Microeconomics
Exclusive Courses: Nil

Part II

Course Aims:
This course aims at providing students with the understanding of microeconomic concepts, analyses, and their applications in the real world.

Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to: 

No.

CILOs

Weighting
(if applicable)

1.

Demonstrate a solid understanding of the traditional microeconomic theory of individuals’ and firms’ behaviours

25%

2.

Apply economic theories to real-world decision making in various business environments

25%

3.

Analyze, and predict the outcome of, strategic interactions among individuals and/or firms

25%

4.

Comprehend and explain the economic importance of market imperfections, such as transactions costs, uncertainty, asymmetric information, and externalities

25%

Teaching and learning Activities (TLAs)
(Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course)

CILO No.

TLAs

Hours/week
(if applicable)

CILO 1

Seminars, in-class discussions, assignments

3 hours seminar per week

CILO 2

Seminars, in-class discussions, assignments

3 hours seminar per week

CILO 3

Seminars, in-class discussions, assignments

3 hours seminar per week

CILO 4

Seminars, in-class discussions, assignments

3 hours seminar per week

Assessment Tasks/Activities
(Indicative of likely activities and tasks designed to assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course)

            Final examination (2 hours)                                                         50%
            Coursework
                        Midterm examination                                                      30%
                        Participation to class discussion                                     10%
                        Homework assignments                                                 10%    . 
            Total                                                                                       100%

CILO No

Type of assessment
tasks/activities

Weighting
(if applicable)

Remarks

CILO 1

Multiple choice questions, homework assignments

 

 

CILO 2

Multiple choice and essay questions, homework assignments

 

 

CILO 3

Multiple choice and essay questions, homework assignments

 

 

CILO 4

Multiple choice and essay questions, homework assignments

 

 

Grading of Student Achievement: 

Letter Grade

Grade Points

Grade
Definitions

Remarks

A+
A
A-

4.3
4.0
3.7

Excellent

Strong evidence of firm grasp of the subject knowledge and achieving the stated CILOs

B+
B
B-

3.3
3.0
2.7

Good

Sufficient evidence of achieving the stated CILOs

C+
C
C-

2.3
2.0
1.7

Adequate

Some evidence of achieving the stated CILOs

D

1.0

Marginal

Marginal familiarity with the subject knowledge

F

0.0

Failure

Little evidence of familiarity with the subject knowledge

Part III

Keyword Syllabus:
Supply and demand, Indifference curves, Production costs, Perfect vs. Monopolistic competition, Oligopoly, Game theory, Pricing strategies, Asymmetric information, and Market failure

Related Links
Department of Economics and Finance