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CS6280 Algorithms and Protocols for Internet Market
Part I Course Duration: One semester Course Aims Course Intended Learning Outcomes (CILOs) No. CILOs Weighting 1. describe basic exchange market models, and their economic formulations from a technical perspective; 20% 2. describe and apply key principles and protocols in market price determinations; 20% 3. characterize special market properties of information goods; 20% 4. optimize value of information and knowledge through market mechanism; 20% 5. possess analytic/technical skills for design and implementations of Internet market systems. 20% Teaching and Learning Activities (TLAs) This course will focus on introducing the fundamental and state-of-the-art techniques in Internet market design, with a focus on markets of information goods. The topics to be covered will be three major components: 1.) classical results in economic analysis of markets, 2.) digital goods and internet market models, 3.) advanced topics in applications of Internet markets. The first component is fundamental but the last two parts may vary from year to year, depending on the trend and direction of this emerging field. Instructor will introduce background information, fundamental methodologies and advanced topics. Students are then required to have a comprehensive understanding of the field by learning the fundamentals through completing assignments/quizzes/examinations, gaining insight in the current development by either in the system development part, or writing an essay on important topics together with extensive readings of the literatures. CILO No. TLAs Hours/week CILO 1 Written Assignment – This assignment gives students an opportunity to practice their understandings of the basic market models. This activity supports Course ILOs #1, 2, 3. CILO 1 Quiz – The quiz reinforces students’ understanding of the principles, methods, and formulations of the Internet market models. This activity supports Course ILOs #1, 2, 3. CILO 4 Project – Two different types of projects are designed that allow students to choose from: an essay based one, and another programming based one. CILO 3 Presentation – Students will present their project results, in a research essay or implementation of Internet market models. Through this sharing process, students will learn from each other application values of Internet market models.. This activity supports Course ILOs #3, 4, 5. CILO 1 Examination – Students will be tested on their overall understanding of the topics covered in CILO 1, 2, 3, 4. Assessment Tasks/Activities CILO No. Type of Assessment Tasks/Activities Weighting Remarks CILO 1 Describe basic exchange market models, and their economic formulations. CILO 2 Understand key principles in market price determinations. CILO 3 Characterize special market properties of information goods. CILO 4 Optimize value of information and knowledge through market mechanism. CILO 5 Possess analytic/technical skills for design and implementations of Internet market systems. Grading of Student Achievement: Refer to Grading of Courses in the Academic Regulations (Attachment) and to the Explanatory Notes. Part III Keyword Syllabus: Auction protocol, mechanism design, envy-free, incentive compatibility, Nash equilibrium, cooperative games, arbitrage, equilibrium, pricing, sponsored search, pay-per-click, advertisement allocation, generalized second price auction, market clearance, Walrasian equilibrium, cross-market arbitrage, revenue opimtization, buyers, sellers, market makers, advertisers, prediction market, information market, opinion aggregating, outcome forecasting, pari-mutuel, spam, phishing. Syllabus Introduction (overview of market models) Principle of game theory and market price determinations Sponsored Search Market: Web search engines, Models for Internet Economics, Generalized Second Price, Pay-per-impression, pay-per-click, pay-per-action Vickrey-Clarke-Groves auction for sponsored search, Generalized First-Price Auctions, Generalized second-price auction. Revenue maximization: Optimal auction design, SNE, LEFN, FLNE, core in GSP, Arbitrage crossing multiple markets. Prediction market models: Wisdom of crowd, opinion aggregation and outcome forecasting, pari-mutuel market, market: value of information and knowledge. Research topic: computation of equilibrium, economic measures for fighting negative information (spam/phishing), value of reputation. Related Links
Department of Computer Science |
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