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COM3106 Media and Society
Part I Course Duration: 1 semester
No. of Credit Units: 3
Level: B3
Medium of Instruction: English
Prerequisites: Nil
Precursors: Nil
Equivalent Courses: EN4508 Media and Society
Exclusive Courses: Nil Part II Course Aims:
This course aims to introduce students to various theories and perspectives of mass communication, with reference to (a) the roles of the media (news and entertainment) in society, politics, and culture; (b) the production of media messages in professional and organizational settings; (c) the impact of media on individuals and institutions. Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to: No. | CILOs | Weighting
(if applicable) | 1. | Analyze the roles and functions of media systems in comparative perspectives (with special reference to Greater China) | 20% | 2. | Describe the production of news and entertainment content and the underlying political, cultural and economic conditions: media professionalism, competition, media organizations | 30% | 3. | Identify the conditions under which the media can or cannot influence the audience and social institutions | 30% | 4. | Evaluate the impact of new communication technologies vis-à-vis traditional media | 20% |
Teaching and learning Activities (TLAs)
(Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course) CILO No | TLAs | Hours/week
(if applicable) | 2, 3, 4 | Critically evaluating the literature on the production, consumption, and effects of the media |
2
| 1 | Contrasting media portrayals in Greater China | 1/2 | 1, 2, 3 | Analyzing major media events | 1/2 |
Assessment Tasks/Activities
(Indicative of likely activities and tasks designed to assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course) CILO No | Type of assessment tasks/activities | Weighting
(if applicable) | Remarks | 1 | Examination:
A final examination will assess students’ ability to analyze the theories and concepts covered in the lectures and readings | 50% | | 1 | Quiz:
A quiz in the middle of the semester will assess students’ ability to analyze the theories and concepts covered in the lectures and readings | 20% | | 2, 3, 4, 5 | One-pagers:
Students are asked to identify and discuss the theories and concepts in the class in relation to things happening around them in their everyday lives. Students are asked to hand-in six one-pagers through the semester. | 30% | |
Grading of Student Achievement:
Grading pattern: Standard (A+, A, A-….F).
Grading is based on student performance in assessment tasks/activities.
Part III Keyword Syllabus:
Relationship between the mass media and society; News production; Journalistic professionalism; Media effects; Entertainment media; Advertising; Public opinion and media; Media and social power; Globalization and global culture
Related Links
Department of Media and Communication
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