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COM2105 Visual Communication
Part I Course Duration: 1 semester
No. of Credit Units: 3
Level: B2
Medium of Instruction: English
Prerequisites: Nil
Precursors: Nil
Equivalent Courses: EN3566 Visual Communication
Exclusive Courses: Nil Part II Course Aims:
This course introduces students to communication through visual imagery and media. Students will learn the concepts, theories, aesthetics and skills of visual communication, covering visual persuasion, photography, graphic design, cultural and ethical issues, visualization of ideas, and others. Emphasis will be placed on the ability to conceive creative solutions for specified communication issues. Relevant project works and case studies worldwide will be discussed. Basic techniques will also be introduced for accomplishing visual communication tasks with a range of media applications. Through hands-on practice, students will learn to apply theories into practice and to become creative and effective communicators in the media world. Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to: No. | CILOs | Weighting
(if applicable) | 1. | | 40% | 2. | Demonstrate a sharpened sense of aesthetics and skills in communication through visual imagery and media | 30% | 3. | Apply visual theories to the design and production of communication projects | 30% |
Teaching and Learning Activities (TLAs)
(Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course) CILO No | TLAs | Hours/week
(if applicable) | 1, 2 | | 2 (for 12 weeks) | 1, 2 | Exercises and creative tasks addressing specified communication issues through individual, pair and group activities in class and out of class | 1 (for 12 weeks) + Out-of-class time | 3 | Production of visual communication projects with a range of media applications |
Assessment Tasks/Activities
(Indicative of likely activities and tasks designed to assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course) CILO No | Type of assessment tasks/activities | Weighting
(if applicable) | Remarks | 1, 2 | Critique | 20% | | 1, 2 | Quizzes | 20% | | 1, 2, 3 | Creative project: Task 1: Concept and design
Task 2: Photography
Task 3: Layout and presentation |
10%
20%
10%
| | 1, 2, 3 | Attendance, participation, and photography tasks | 20% | |
Grading of Student Achievement:
Grading pattern: Standard (A+, A, A-….F).
The overall grade is based on student’s overall performance in all assessment tasks/activities considered together.
The meanings of the overall letter grades will be in line with those listed in the Academic Regulations.
Part III Keyword Syllabus:
History and development of visuals; Approaches to visual analysis; Lighting and photography; Visual perception; Visual narrative; Layout design; Visual ethics and persuasion; Camera control and imaging; Photo editing; Graphic design.
Related Links
Department of Media and Communication
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