CB2505 E-Business

Part I

Course Duration:
One Semester (13 weeks)
Credit Units:
3
Level:
B2
Medium of Instruction: English

Prerequisites:
Nil
Precursors: CB2100, CB2201, CB2300, CB2400, CB2500, CB2601, CB3410
Equivalent Courses:
Nil
Exclusive Courses:
Nil


Part II


Course Aims:

  • Explain and creatively integrate concepts and knowledge from different aspects of business management to assess e-businesses’ organization;

  • Discover and design business processes to evaluate the quality of e-businesses;

  • Critically evaluate how e-businesses influence traditional business and the use of technology by governments, people, and companies;

  • Develop skills and tools to improve e-business processes and make business decisions;

  • Describe how mixed types of businesses are created and assess the required technology, especially with regard to students’ careers in Hong Kong and the world.

Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students should be able to:

No.

CILOsWeighting (if applicable)
1.Describe the concepts, scope, terminology and technologies of electronic business.2
2.Critically evaluate how e-business processes can improve the efficiency and effectiveness of business management in a hybrid business environment.2
3.Discover and design e-business processes to evaluate the quality and flexibility of e-business.3
4.Communicate and present information effectively in traditional and electronic formats in a collaborative environment.1

Teaching and Learning Activities (TLAs)
(Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs. Final details will be provided to students in their first week of attendance in this course)

Lecture: 26 hours
Tutorial: 13 hours

TLA1: Lecture
Concepts and general knowledge of information systems are explained.

  • In-class discussion: Students participate in discussions in lectures (e.g. face-to-face discussion, using mobile devices) and the lecturer provides feedback based on students’ response.
  • Recap: In the beginning of every lecture, the lecturer will summarize the topics covered in the previous lecture and provide feedback based on students’ concerns and questions.

TLA2: Tutorial
The tutorial covers the managerial, analytical and technical aspects of various technological tools and modules for e-business application.

  • Tutorial exercises: case studies, discussion and hands-on activities on operations function and e-business management. E-business performance analytical tools, configuration and setting are covered.     
  • Case/Group project discussion: Students will be given a case/project and required to submit the work in two phases.


TLA3: Outside classroom activities
 

Additional help provided outside official class time.

  • Readings and Case studies: business cases and related readings with adopting the e-business concepts and technology will be given to students. Further discussion and practical exercises in relation to the cases will be conducted in tutorial sessions.
  • Online Helpdesk: An online system to provide extra help to students having difficulties with the course outside the classroom. During the assigned periods, students can raise their questions about the mid-term test and final examination in the online system. The tutors will answer their questions in office-hour for one week before the test and exam.

CILO No

TLA1: Lecture

TLA2: Tutorials

TLA3: Outside Classroom Activities

Hours/week
(if applicable)

CILO 1

2

 

1

---

CILO 2

2

1

1

---

CILO 3

2

1

1

---

CILO 4

 

1

1

---

(1: Minor focus on the CILO; 2: Main focus on the CILO)

Assessment Tasks/Activities

(Indicative of likely activities and tasks designed to assess how well the students achieve the CILOs. Final details will be provided to students in their first week of attendance in this course)


AT1: Participation (10%)

10% is given for student’s participation in terms of quality of questions, answers and student engagement in both lectures and tutorials throughout the semester.


AT2: Group Project ( 25%):

The project is designed to test students’ ability in proposing a simple e-business plan, which incorporating elements of analysis of industry, strengths of company, macroeconomic analysis, demand, supply, revenue-cost analysis, accounting, human resources requirements, management of human resources, corporate governance, marketing and promotion, channel distribution, brand maintenance and enhancement, etc, identifying e-business processes and evaluating their quality and necessity to international e-business environment. Second part of the project is designed to test students’ ability in designing, suggesting and/or using various technologies and systems, to support their proposal and the delivery of goods and services identified in first part.


AT3: WrittenTest or Assignment (25%):

The individual test or assignment is designed to gauge the student’s grasp on e-business management concepts and knowledge, as well as the ability to discover new knowledge and apply them to solve business problems in realistic business situations.

AT4: Final Examination (40%, one 2-hour exam): 
The examination is designed to gauge the student’s grasp on e-business management concepts and knowledge, as well as the ability to apply them to solve business problems in various situations.

CILO No

AT1: Participation (10%)

AT2: Group Project (25%)

AT3: Assignment  (25%)

AT4: Final Examination (40%)

Remarks

CILO 1

1

1

2

2

1: Minor focus on the CILO;

2: Main focus on the ILO)

CILO 2

1

1

2

2

CILO 3

1

2

1

2

CILO 4

1

2

  

** Students are required to pass both coursework and examination in order to secure an overall pass in this course.**

Grading of Student Achievement:
Refer to Grading of Courses in the Academic Regulations.
The grading of student achievement for FB2505 is based on student performance in assessment tasks/activities. Standard grading pattern (A+, A, A- … C-, D, F).



Part III

Keyword Syllabus:

Electronic business; E-business plans; Integrated e-marketing strategy; Performance of e-businesses; Technology and network infrastructure of e-businesses; Process designs; Methodologies and configurations of e-businesses; Forecasting and scheduling of e-businesses; Security concerns of e-businesses; Ethical, social and political issues of e-businesses.

Related Links
Department of Informtion Systems